the

Weal

Rebranding


 

Category — Rebranding

Tools — Adobe Indesign, Adobe Illustrator, Adobe Photoshop

ClientThe Weal Magazine

In 2019, SAIT Student Association (SAITSA) rebranded its image with a younger look. As a part of SAITSA, the Weal magazine has also re-newed its appearance. In detail, although Red and Black colors are to be kept according to The Weal’s Color Guideline as a requirement of ensuring brand identity, the old Serif typeface is replaced by a new modern Sans-serif font. Consequently, the new look is much more youthful and modern which is suitable for what SAITSA is aiming at. The new masthead with the black background, which was first applied in September issue, ensures a minimalistic Cover page.

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